My friend Sarah matched with 43 people in a month. She went on zero dates. Her opening messages were fine—friendly, polite, showing interest in their profiles.
Then we ran an experiment. She changed nothing except her message strategy. Over the next month, those 43 matches turned into 12 actual dates.
Here's what we learned about making dating app conversations actually work.
Why "Hey" Doesn't Work (Even When You Add an Emoji)
The average person on a dating app gets somewhere between 10 and 100 messages a week. "Hey" doesn't fail because it's rude. It fails because it puts all the work on them.
They have to think of something interesting to say. They have to carry the conversation. They have to decide if you're worth the effort with zero information.
Generic messages say "I want attention" not "I'm interested in you specifically."
The First Message Formula
After testing dozens of approaches, one pattern consistently outperformed: observation + question.
Observation: Something specific from their profile that shows you actually looked.
Question: Something they can easily answer that reveals personality.
Bad: "Hey! I saw you like hiking. Me too!"
Good: "That photo at Joshua Tree—did you actually camp overnight or just day hike? I've always wanted to do an overnight there but I'm convinced I'd be eaten by something."
The second one gives them something to respond to. It shares a little personality. It's easy to answer.
The Specificity Principle
Vague messages get vague responses (or none).
Specificity shows genuine interest and makes responding easy.
Vague: "You have great taste in music!" Specific: "Okay but ranking Radiohead albums is basically a personality test. Where do you land on Kid A?"
Vague: "Your dog is so cute!" Specific: "Your dog looks exactly like one that tried to steal my pizza last week. Please tell me his name is something ridiculous like Sir Barksalot."
Notice how specific messages almost demand a response. They're conversation starters, not conversation dead-ends.
The Question Trap
Asking questions is good. Asking only questions is exhausting.
Every message doesn't need a question mark. Statements that invite response work just as well:
"I genuinely cannot figure out if that's Thailand or Vietnam in your third photo and it's bothering me more than it should."
This doesn't ask a question but creates space for response. It also reveals personality—mild self-deprecation and genuine curiosity.
Mix it up: question, statement, question, observation. Keep it unpredictable.
When To Suggest Meeting
Most people wait too long. Conversations have a natural momentum, and after about 10-15 exchanges, that momentum starts to fade.
The window is usually 3-7 days of good conversation. Earlier feels rushed. Later feels like you're not serious.
Good transition: "This is fun but typing on this tiny keyboard is killing me. Want to grab coffee this week and talk about [something you've discussed]?"
This accomplishes several things:
- Explains why you're moving off the app
- References something specific from your conversation
- Makes a concrete suggestion
- Gives them an easy yes or no
The Conversation Killers
Some things consistently ended conversations before they started:
Interrogation mode: Asking question after question without sharing anything about yourself. It feels like a job interview.
The life story dump: Three-paragraph messages covering your entire background. Save something for the actual date.
The immediate compliment spiral: "You're so beautiful. Gorgeous. Stunning." No matter how sincere, this overwhelms and feels objectifying.
The ghost and resurface: Disappearing for a week and coming back with "sorry been busy." This tells them they're not a priority.
Handling the Slow Fade
Sometimes conversations fizzle. Messages get shorter. Response times stretch.
You have two options:
The direct address: "Hey, seems like momentum's slowing down here. No pressure either way, but wanted to say I've enjoyed chatting."
The graceful exit: Just stop. Don't send follow-ups trying to revive something that's dying.
Both are fine. The only wrong move is getting resentful or needy about it.
What Profile Prompts Reveal
Dating apps give you more information than you realize. Profile prompts often reveal:
Conversation style: Do they answer in one word or write paragraphs? Match their energy.
Humor type: Dry? Silly? Self-deprecating? Adjust accordingly.
What they actually want: "Looking for my adventure buddy" vs "Looking for something real" are different goals.
Use this information. The best messages feel like responses to who they actually are, not template fill-in-the-blanks.
The Mindset Shift
Here's what Sarah realized: good messages aren't about being impressive. They're about being interested.
The person on the other end is probably a little nervous too. They're wondering if they're interesting enough. They're worried about saying the wrong thing.
When you send a message that makes them feel interesting, that makes responding easy, that shows you see them as a person—that's what works.
It's not a performance. It's starting a conversation you actually want to have.
Want to communicate with clarity and authenticity? Try WriteBetter.ai to find your voice in any conversation.
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